When health, safety, or environmental risks take center stage, communicating risk information can be a daunting challenge. This fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for practitioners, engineers, scientists, and public health agencies.
Highly accessible and easy to understand, this must-read book includes real-life examples of such headline-making events as the tsunami and earthquake in Japan in 2011, the BP oil disaster off the Gulf of Mexico in 2010, and Hurricane Irene, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media such as blogging, video, and image sharing for risk communication purposes.
Risk Communication is divided into five self-contained parts:
- Part I provides background information for understanding the basic theories and practices of risk communication.
- Part II explains how to plan a risk communication effort.
- Part III describes how to put risk communication into action.
- Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success.
- Part V discusses communicating risk during and after a health or environmental emergency, as well as considerations for international risk communication.